Read how SureDeploy helped Oroton roll out new hardware and a new point-of-sale solution across Australia and Singapore, modernising its endpoint management.
“SureDeploy has provided exceptional automation services for Oroton’s end user compute roll out. Their platform has facilitated seamless device deployment, application packaging, security and compliance for our organisation. SureDeploy’s automated policies have enabled us to secure our POS endpoints by deploying all the necessary policies into Intune. We have also benefitted from their application security update automation, test deployments, and the subsequent roll-out to all 150+ devices in store. This has instilled confidence that our devices are up to date and as secure as possible. Overall, SureDeploy has demonstrated its ability to deliver comprehensive automation solutions that streamline operations and increase efficiency. Their services have greatly simplified our processes and allowed us to focus on other important aspects of our business.”
A major technology overhaul, giving each store several new Microsoft Surface devices and a new POS solution, deployed through Intune with SureDeploy.
Oroton is Australia’s oldest luxury fashion company, founded in 1938. Synonymous with craftsmanship, accessible luxury and uniquely Australian style, Oroton sells leather bags as well as eyewear, accessories and small leather goods.
In 2019, it also launched a ready-to-wear apparel line.
Founded in 1938, Oroton is Australia’s oldest luxury fashion brand, known for premium leather goods and accessories.
Oroton uses technology across eCommerce, customer experience and supply chain to stay competitive in modern fashion.
The brand offers ready-to-wear collections, eyewear and jewellery, blending classic style with contemporary design.
With nearly 50 stores and a strong online platform, Oroton continues to grow across Australia and Malaysia.
As a luxury brand, Oroton needs to give both customers and employees a seamless, high-quality in-store experience. But dated and unreliable technology was holding it back.
Staff in Oroton’s 50 Australian stores were using a POS application on Windows 7 laptops. Many stores lacked robust internet connectivity, and it wasn’t uncommon for the application to crash during a customer transaction, causing considerable frustration. Rolling out a new device or supporting an existing one sometimes took over a day and a half. IT staff often needed to be in-store to push updates or apply security patches.
Employees also relied on these shared devices to check their rosters and mark their attendance. The overall employee experience was slow and cumbersome.
Realising the need for significant change, Oroton’s executive team went looking for a team of Intune experts, and found SureDeploy.
Oroton’s first priority was rolling out a fleet of 150+ powerful new Microsoft Surface devices to its stores, along with a sleek new point-of-sale application.
“This was a huge project that involved both overhauling all of our in-store hardware, as well as adopting a new software deployment method that would allow us to easily deploy applications across all of our stores. When we were introduced to SureDeploy to facilitate the deployment of our devices, we knew it was exactly what we were looking for.”Ben Mitrevski, Head of IT, Oroton
Midway through scoping the new device solution, COVID-19 forced most of Oroton’s Australian stores to close temporarily. SureDeploy let the deployment continue in the background, and staff who had already received new devices could practise using the new cloud-based POS solution remotely.
While the lockdowns delayed Oroton’s wider digital transformation, the deployment of the new devices and POS solution stayed on track.
“Without SureDeploy, a device roll-out of this scale would have taken at least three or four months, and would also have required us to be on-site at many of our stores. SureDeploy automated everything, and we were able to get the actual device and application deployment done in less than 30 days in total, and all from our head office.”Ben Mitrevski, Head of IT, Oroton
Oroton now has a sophisticated, easy-to-use POS solution in all its stores across Australia. This makes life easier for in-store staff and improves the onboarding experience for new employees. Staff can also use the new devices to check their roster or mark their attendance.
“As well as being fantastic for employees, our new point-of-sale solution is crucial to the experience that customers have when they step inside an Oroton store,” says Ben.
“In the past, sometimes a customer would be waiting ten minutes just to process a sale, or they’d have to leave and come back when the system was back up and running. Now, everything is instant and seamless,” he adds. “Staff can also look up information on products when they are actually with the customer, which really improves the overall sales process.”
SureDeploy has also cut time-consuming administration for Oroton’s IT team. Maintaining devices and packaging and updating applications used to be slow and difficult. Now, a new device can be set up without any input from IT.
Travelling to stores for maintenance was a significant overhead, and took IT staff away from other projects. Now, everything is managed centrally and remotely, so the team can focus on strategic digital transformation work that brings value to the business.
“The roll-out went incredibly smoothly and there was no interruption whatsoever to our stores, nor to our customer experience. We’re very grateful to have had SureDeploy leading us through this deployment.”Ben Mitrevski, Head of IT, Oroton
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